Professionals who work as research analysts are responsible for researching, analyzing, and interpreting information. Depending on the field they work in, research analysts may be interpreting data related to finance, markets, operations, or consumers.
How Does Psychology Relate to a Research Analyst Career?
Market research analysts help companies understand what products people want, who will buy them, and at what price. From focus groups to interviews, research analysts use different qualitative methods to capture nuances in human behavior that numbers alone can’t. A knowledge of human psychology gives research analysts the competitive edge they need to understand and interpret consumer behavior in ways that drive positive outcomes for organizations.